Type: Article
Author/Source: Michael E. Porter and Mark R. Kramer, Harvard Business Review, 2011.

This article argues that companies must take the lead in bringing business and society back together to update an old way of thinking about social responsibility.

The old way puts societal issues at the margins and not at the core. The authors propose that the solution is in the principle of shared value, which can create both economic value and value for society.

The article outlines ways shared value can be the next major transformation of business thinking. A new approach to shared value, according to this article, may help reshape capitalism and drive productivity growth in the global economy.

Links:

• Article Webpage
• Harvard Business Review Website

Related Forefront Articles:

• Shared Values: How Corporate Philanthropy Strengthens Communities